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Search Engine Optimization: Notes

  • Categories SEO

Search engine optimization is the process of optimizing your online content so that a search engine likes to show it as a top result for searches of a certain keyword. Below are notes on this chapter in the form of question and answers.

  1. What is SEO?

Ans.

  • SEO stands for Search Engine Optimization.
  • It is a technique used for designing and developing a website so that it can be ranked high in search engine results.
  • It is a subset of search engine marketing.
  • SEO is useful in increasing the number of visitors to a website.
  1. What is On-Page SEO?

Ans.

  • On-page SEO is concerned with information that is displayed to the end user, such as text, images and website navigation.
  • It includes provision of good content, good keywords selection, putting keywords on correct places, giving appropriate title to every page etc.
  1. What is Off-Page SEO?

Ans.

  • Off-page SEO is concerned with Website-Website relationship. Do other websites refer to you, do you refer to others? How good is your network?
  • It includes link building, increasing link popularity by submitting open directories, search engines, link exchange etc.
  1. Write the difference between White Hat and Black Hat techniques.

Ans.

White Hat

Black Hat

1.    These are the techniques that search engines recommend as a part of good design.

1.    These are the techniques that search engines do not approve.

2.    Relevant content

2.    Duplicate content

3.    Well-labeled images

3.    Invisible text and stuffed keyword

4.    Relevant links and references

4.    Links from sites with non-relevant content

  1. Enlist different ways to optimize the webpages for SEO.

Ans.

  • SEO : Page Structure Optimization
  • SEO Keywords
  • SEO Social Bookmarking
  • SEO-Social Media Optimization (SMO)
  • SEO-Backlinks
  • Other factors for SEO
  1. What is done for SEO page structure optimization?

Ans.

  • Html programs start with <!doctype html>
  • Singular tags are self-enclosed, e.g. as </img>
  • Tag order should be proper. Recently opened tags are closed first most of the time.
  1. What are SEO Keywords?

Ans.

SEO keywords are the important words and phrases related to the developed website content.

 

  1. Explain SEO Social Bookmarking.

Ans.

  • It is a powerful tool for promoting websites and is very useful for off-page SEO optimization.
  • Bookmarks are websites that are stored for future references, especially useful for webpages with long URLs.
  • Bookmarking service lets you save, organize and share bookmarks with other users.
  • External links are important SEO factors for a website to be ranked higher in a search engine.
  1. What is SEO- Social Media Optimization?

Ans.

  • It is the enhancing of a website’s ranking by using interactive communities like Facebook, twitter, Instagram, blogs, etc.
  • These communities have links to the created website which builds familiarity and trust about the website.
  1. What are Backlinks?

Ans.

Backlinks are links on one website that, when clicked, take the user to another site. They also represent a “vote of confidence” from one site to another.

 

  1. What is the use of Backlinks on website?

Ans.

Backlinks to your website are a signal to search engines that others are interested to know about the contents form your website.

  1. What is the use of Robots.txt file?

Ans.

  • This file tells search engine which pages you want to exclude from indexing.
  • For example: if you do not want a certain page or image being indexed, then you can restrict that page from being indexed.
  1. What type of detailed points should be present in an SEO Audit result?

Ans.

  • Overall ranking of the site
  • Recommendations for improvements
  • Search engine optimization
  • Usability of the website
  • Performance of website
  • Social links
  • Security parameters
  • Header content recommendations
  • Body content
  • Links
  • Technology list which is used in the website
 
  1. What type of security parameters should be present in an SEO result?

Ans.

Security parameters:

  • SSL enabled
  • HTTPS redirect
  • Email privacy
 
  1. Enlist website’s body content present in SEO Audit.

Ans.

Body Content:

  • Header tags
  • Body content recommendations
  • Keyword consistency
  • Amount of content in the pages
 
  1. What types of links details can be present in SEO audit result?

Ans.

Links:

  • Number of backlinks
  • Broken links
  • Friendly links
  • On page links
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