Search Engine Optimization: Question Bank

This post contains the latest questions on SEO in the form of fill in the blanks, true or false statements and MCQs. Solve the questions for a thorough revision of the chapter!

Fill in the following blanks:

  1. SEO stands for _______.

Ans. Search Engine Optimization

  1. SEO is useful in increasing the number of ____ to a website.

Ans. visitors

  1. ____ and ____ are two types of SEO optimization.

Ans. On-Page, Off-Page

  1. _____ SEO includes provision of good content and good keywords.

Ans. White Hat

  1. _____ SEO involves website-website relationship

Ans. Off-page

  1. ______ and ____ are two types of SEO Techniques.

Ans. Black Hat, White Hat

  1. _____ SEO techniques are ones that search engines recommend as a part of good design.

Ans. White Hat

  1. ______ SEO techniques are considered to be manipulative.

Ans. Black Hat

  1. SEO page structure optimization recommends HTML programs should start with_____.

Ans. <!doctype html>

  1. _____ SEO techniques include duplicate content.

Ans. Black hat

  1. If it is singular tag it should be ___ as per SEO page structure optimization.

Ans. Self-enclosed 

  1. ______ is the first thing that a user notices in search result list while using Google for searching.

Ans. Title

  1. Meta description tag on a web page should be between ___ to ___ characters.

Ans. 70,160

  1. ______ description tag should be used to boost your on-page SEO.

Ans. Meta

  1. The ___ attribute gives information about the image on website

Ans. ALT

  1. ___ Html attribute can make viewers understand the image related information even if its image does not download.

Ans. ALT

  1. Keyword ____ and _____ is an important part of the Search Engine Optimization (SEO).

Ans. Research, Analysis

  1. Google AdWords is an online keyword planner tool used to _____.

Ans. shortlist keywords

  1. _____ is a powerful tool in promoting a website.

Ans. Social bookmarking

  1. ______ are website links that are stored for future references.

Ans. Bookmarks

  1. Bookmarking service allows you to ___, ____ and ___ bookmarks with other users.

Ans. Save, Organize, Share

  1. SEO-_____ deals with enhancing the website’s ranking using interactive communities like Facebook, Twitter, Blogs, Forums, etc.

Ans. Social Media Optimization

  1. When interactive communities link to the created website, it builds ____ and ____ about the website.

Ans. familiarity, trust

  1. Backlinks contribute to the overall strength and value of the ____.

Ans. content

  1. External links are the important SEO factors for ranking a website higher in the ____.

Ans. search engine

  1. A website’s ___ friendliness has become a ranking factor for Google.

Ans. mobile

  1. ______ files tell the search engine which pages you want to exclude from indexing.

Ans. Robots.txt

  1. A ____ helps to find out what could be done to improve ranking on search engines.

Ans. SEO Audit

  1. SEO Audit analyses the _______ health.

Ans. search engines

  1. Seomator and SEOptimer are few free ___ tools.

Ans. SEO Audit

  1. SEOptimer is a free SEO Audit Tool that will perform a detailed _______.

Ans. SEO Analysis

Multiple Choice Questions:

  1. SEO is a subset of ___ marketing.
    1. Digital
    2. search engine
    3. content
    4. none of above

Ans. 2

  1. Meta description Contents should be at least  ___ characters.
    1. 50
    2. 60
    3. 70
    4. 80

Ans. 2

  1. _____ is concerned with information displayed to the end user.
    1. White hate SEO
    2. On-Page SEO
    3. White hat SEO
    4. Off-page SEO

    Ans. 2

  2. SEO is useful in ____ the number of visitors to a website.
    1. decreasing
    2. analysing
    3. increasing
    4. None of above

    Ans. 3

  3. Meta description should be used to boost ___SEO.
    1. Off-Page
    2. On-Page
    3. Both of above
    4. None of above

Ans. 2

 

State whether the following statements are true or false:

  1. SEO is a technique used for designing and developing a website to be ranked high in search engine results.

Ans. True

  1. Search engines do not approve of White Hat techniques.

Ans. False

  1. SEO page structure optimization does not recommend using image tags with ALT attribute.

Ans. False

  1. SEO Keywords are used to optimize the Memory.

Ans. False

  1. Keyword Research and Analysis is an important part of the “Search Engine Marketing”.

Ans. True

  1. For “Search Engine Marketing”, one can pay for certain keywords.

Ans. True

  1. Social Bookmarking is very useful for on-page SEO optimization.

Ans. False

  1. You can quickly create high-quality backlinks with help of social bookmarking.

Ans. True

  1. Design, content and visuals in website cannot slow down the website and obstruct usability.

Ans. False

  1. Mobile friendly websites have ‘maximum’ exposure and better website ranking.

Ans. True

  1. SEO Audit Tool provides clear and actionable recommendations that can be taken to improve your online presence.

Ans. True

  1. In SEO Page structure optimization, most of the times recently opened tag will be closed last.

Ans. False

  1. Singular tags like < img > should be self-enclosed like < /img >

Ans. False

  1. Backlinks are links on the website that, when clicked, take the user to another area on the same site.

Ans. False

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